Harnessing the Power of Online Marketing

I recently wrote an article for the August/September issue of The Market magazine, Enterprise Ireland's briefing on international market opportunities for Irish business (disclosure: if you weren't aware, I am an employee of Enterprise Ireland).

This article is drawn in no small way from my soon to be submitted dissertation, "Is Social Media Marketing a cost-effective tool for Irish SMEs?". I'll be publishing some of the results from the study here on the blog so stay tuned.

The Market26 Online