Saturday, August 15, 2009

Harnessing the Power of Online Marketing

I recently wrote an article for the August/September issue of The Market magazine, Enterprise Ireland's briefing on international market opportunities for Irish business (disclosure: if you weren't aware, I am an employee of Enterprise Ireland).

This article is drawn in no small way from my soon to be submitted dissertation, "Is Social Media Marketing a cost-effective tool for Irish SMEs?". I'll be publishing some of the results from the study here on the blog so stay tuned.

The Market26 Online

5 comments:

Gavin said...

Hey Dave, I read your article in the market today not realizing you wrote it and by a complete coincidence came across your blog. Great work, really well done. I am knee deep in research commercialization at the moment, having talks with an EI guy this week. Small world I guess. Keep up the good work.
Gav.

the electric monk said...

@Gavin That's not Gavin Corley, ex Ennis Swimming Club by any chance? :)

aoifski said...

Interesting...didn't know you were into the social media, enterprise 2.0 bladdy blah. It's the new flashy product for the division I work for :)

http://www.opentext.com/2/global/press-release-details.html?id=2220

http://conversations.opentext.com/

the electric monk said...

@aoifski some interesting stuff at http://conversations.opentext.com, thanks Aoife :)

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